Search for orienteering problem or prize-collecting TSP.
There are a few problems in this category. They are variants of the Travelling Salesman Problem in which you don't need to visit all customers, but can choose which ones to visit. They fall under the general name of Travelling Salesman Problems with Profits.
The main variants are:
Most of these problems also appear in the literature with variants (multi-vehicle, time windows, etc.) which are common for other "classic" routing problems. For example, the multi-vehicle OP is called the Team Orienteering Problem (TOP). Adding time windows gives the OPTW and TOPTW. Adding vehicle capacities gives the Capacitated TOP. Some stochastic versions include the TSP with Profits and Stochastic Customers, the OP with stochastic travel times and the OP with stochastic profits.
As per the solution methods for the Orienteering Problem (which seems the one most suited for your question), as far as I know the state-of-the-art exact algorithm is still the one by Fischetti, Salazar-Gonzalez, and Toth. In the last couple of years, new heuristics have improved on previously best-known results: a genetic algorithm and an ALNS.