調查-要求用戶選擇他們識別的角色?


0

我們正在寫一份調查表,其中一個問題要求用戶選擇一個"他們最認同的選項"。這個問題基本上是在詢問用戶選擇他們最符合我們哪個角色。

我的想法是,這浪費了一個問題,甚至可能有點不合適,因為它試圖驗證我們的假設,而不是了解更多有關用戶的信息(可能會增加我們的角色或使一個或多個無效)。/ p>

我想檢查自己的直覺和理解。您是否曾經寫過有關該問題的問卷調查?它增加了什麼價值?

3

There could be many problems with this:

  • Respondents who think they belong to multiple categories and don't feel like there's one true match

  • Respondents who don't think they belong to the category that you think they should belong to based on their other responses (can they explain why?)

  • Respondents who fib a little and tell you who they want to be vs. who they really are

  • Respondents who misunderstand something about the persona label, so they don't select it

It's better to capture data from the different facets that you're using to build the personas and group respondents into them later (or revise the personas if you find something new.)